Auditing business signage is important for business owners both small and large. Every business owner should audit their business signage every so often to ensure they are staying up to date with current trends, regulations, and promotions they run throughout the year. Signage helps communicate important information to your customers and employees, which is why an audit is so important. But auditing signage doesn’t have to be a daunting task. We’ve compiled 4 easy tips to make auditing your business signage a breeze!
1. Check Regulatory Changes
The COVID-19 pandemic led to many regulatory changes in signage across the United States. These regulations impacted businesses large and small, and led to different signage requirements regarding masks, social distancing, and building capacities. As regulations are changed and mandates are lifted, it’s important to stay informed so you can make the appropriate adjustments to your business signage.
2. Assess Your Messaging
Business goals and objectives often change, which is why you need to assess the messaging of your signage during the audit. Message often changes throughout the year, especially when it comes to promotions, deals, and holiday specials. Check for the following signs during your business signage audit:
- Outdated promotions
- Themed signage from a past holiday/season
- Expired deals
- Out of stock signage
3. Ensure Your Branding is Cohesive
Branding is one of the most important elements of business that customers identify with your product, which is why it’s so critical that your branding is cohesive. If you’ve recently updated your logo, make sure to update the signage throughout your business so your customers are clearly informed of the change in branding. Branding signage not only represents your business and products, but it communicates with your customers both present and future, so make sure it is up to date with your latest graphics and logo.
4. Check for Visibility
Visibility is critical in getting the most out of your business signage. Visibility is often overlooked, but it’s important to see from the perspective of your customers to ensure your signage is being seen by everyone. We recommend walking around your business where customers may come in contact to ensure your signage can be easily seen. You’ll also want to assess from outside, since trees and plants can obscure your outdoor signage.
Is your business signage in need of an update? Give us a call at (910) 294-9362 or Request a Quote to see how the experts at Port City Signs & Graphics can revamp your signage!
Our team brings decades of printing experience, unbeatable customer service, and top-of-the-line materials to ensure your signage will last for years to come.