4 Reasons Why Vehicle Wraps are Better Than Billboards

Vehicle wraps and graphics are a great way to boost your business’s marketing strategy while expanding your presence within the areas you serve. Bringing brand awareness with billboards is a thing of the past, and has been replaced by vehicle branding with custom wraps and graphics. At Port City Signs and Graphics, we offer affordable vehicle wrap prices so mobile marketing is accessible to many businesses. Here are four reasons why vehicle wraps and graphics are better than billboards for advertising: 

1. Mobility

Unlike billboards, custom vehicle wraps and graphics offer increased mobility and flexibility in your marketing strategy. Billboard impressions are limited to the people driving past the billboard’s location, which may not be your targeted audience. Vehicle branding with wraps and graphics allows you to bring your business’s name and image wherever your business goes, and on whatever vehicle your business utilizes. We offer cost-effective wrap and graphic branding for any vehicle, including cars, trucks, vans, boats, trailers, shuttles, buses, specialized work vehicles, shipping containers, and more. 

2. Increased Impressions

Vehicle wraps and graphics have proven to be a much more effective marketing strategy when compared to static billboards. In the U.S., “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD ventures. In contrast, one large billboard receives an estimated 20,000-50,000 impressions per day, according to Blue Line Media. Branding your vehicle with wraps and graphics allows for more accessible advertising to expand your business’s audience based on your schedule and goals.

3. Affordability

Billboards come with a steep rental cost, whereas vehicle wraps and graphics incur only one cost for the materials and application service. With the average billboard rent in Wilmington ranging from $2,500-$3,500 per month, this method of advertising is extremely costly. The cost of renting one billboard for 7 years averages out to $210K-$294K. Our high-quality wraps can last up to 7 years, and often outlast our client’s use of their vehicle. With our large box truck wraps averaging $4,500-$5,000 as a single cost, custom vehicle wraps and graphics are a much more affordable and long-term option for advertising your business.

4. High Return on Investment

When considering cost per impression, custom vehicle branding outperforms billboards by far. With vehicle wraps and graphics receiving an estimated 30,000-70,000 impressions daily, each impression is equivalent to 4-9 cents. Unlike vehicle wraps and graphics which have a single upfront cost, billboards demand a recurring rent expense which leads to a much lower ROI. Vehicle wraps and graphics are the most economical, effective, and long-term solution for marketing your business. 

Client Spotlight: Atlantic Appliance

Atlantic Appliance is one of our favorite clients because they have been doing business with us for so long. Truly how long would be worth some investigating, because our two businesses launched the same year in Wilmington… 1948. We began lettering the Atlantic Appliance trucks many years ago with the company logo, phone number and location. When we look back at those photos now, we think … How vintage! In 2015, with a little nudge from us, they began wrapping the box trucks which transformed them into mobile billboards reflecting their beautiful showroom.

If you have box trucks in your fleet, consider how a gorgeous photo could help you connect new customers to your brand.

Here's an insider tip: If you have a retail store, product vendors often will share the cost of the wrap and provide the beautiful product photos you need to help bring the design to life

At Port City Signs and Graphics, our team brings decades of printing experience, unbeatable customer service, and top-of-the-line materials to ensure your custom wrap or graphic lasts for years to come. Get started on making your business’s vehicle fleet into mobile billboards today with a free quote from our team of vehicle wraps and graphics experts!