How to Transition Your Signage After a Rebrand
Rebranding your business is a bold and exciting move, but it doesn’t stop at updating your website and logo. One of the most visible and impactful parts of your brand identity is your signage. From your storefront to your vehicle wraps, updating your signs after a rebrand is essential for maintaining consistency, visibility, and professionalism.
Based out of Wilmington, NC, we at Port City Signs & Graphics help businesses throughout the region transition their signage with ease, ensuring your new brand shines bright…literally and figuratively.
Why Updating Your Signage Matters After a Rebrand
Rebranding sends a message: your company is evolving. But if your old signs still linger, it can confuse customers or dilute your brand’s impact. Updated signage reflects your new identity and builds trust with current and potential customers.
Key reasons to update signage after a rebrand:
- Maintain consistent branding across all touchpoints
- Reinforce customer confidence in your new direction
- Improve brand recognition with updated colors, fonts, and logos
- Avoid confusion caused by mismatched visual identities
Types of Signage to Consider Updating
Every business is different, but here are common signage types that may need to be refreshed:
- Exterior Building Signs – Monument signs, channel letters, wall-mounted signs
- Interior Signage – Lobby signs, directional signs, wall graphics
- Vehicle Wraps – Company cars, trucks, trailers, or service vehicles
- Banners & Temporary Signs – Grand reopening signs, promotional materials
- Wayfinding & ADA Signs – Especially important in offices, hospitals, schools, and commercial spaces
Steps to Transition Your Signage After a Rebrand
- Conduct a Signage Audit
Walk through your property and make a list of all signs—both permanent and temporary. Note size, location, and current branding. Don’t forget vehicles, jobsite signs, or window graphics.
- Prioritize High-Visibility Updates First
Your storefront or building signage should be updated as soon as possible. These signs are often your customers' first impression—make sure it’s the right one.
- Work with a Professional Sign Company
At Port City Signs & Graphics, we help clients across Wilmington and southeastern North Carolina navigate rebrands smoothly. From design to installation, our team ensures your signage reflects your new look while staying compliant with local sign ordinances.
- Leverage the Rebrand for Promotion
Use your new signage reveal as a marketing moment! Consider hosting a grand reopening, sharing the sign update on social media, or inviting the community to see your refreshed brand in action.
- Don’t Forget the Details
Think about small but important signs: door hours, restroom signs, office labels, and decals. Keeping these consistent with your new brand identity makes a big difference in the customer experience.
Partner with a Local Signage Expert
Rebranding is a major step, and your signage should evolve with it. Whether you’re refreshing your entire business identity or simply updating your logo, Port City Signs & Graphics is here to help.
We specialize in custom business signage, vehicle wraps, wall graphics, and more for companies throughout Wilmington and the surrounding areas. Let us handle the transition so you can focus on what’s next for your business.
📞 Ready to rebrand your signage? Contact Port City Signs & Graphics today to schedule a consultation or request a quote!